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Ways to Increase Sales from Returning Customers

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and personalized discounts all presumably based on a customer’s lifetime value. These programs have been reasonably successful.</span></div>
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<span style="font-family: Times, 'Times New Roman', serif; font-size: large;">But there are other ways to increase sales from returning customers.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>1. Use Products to Bring Customers Back to your Site</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Retailers can create a product strategy to bring customers back to their sites. As an example, retailers that sell clothing and accessories can launch collections on specific days in a month, creating an event that could bring back their customers. Another approach used by some retailers is to offer add-ons to products that have been already purchased by customers. These add-ons could cost a fraction of the original purchase and could also be given away for free, since the primary objective is to bring customers back and target them with the products and promotions personalized to their profile.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>2. Engage the Customer in a Conversation</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">All the tools and analysis are not as effective as simply engaging the customer in a conversation. Whether the conversation occurs on the site or on a public forum, like a social network, it does not matter as the conversation helps in learning much more about the customer and his likes and dislikes. Many retailers run surveys, on and off their sites, to get firsthand information about their customers. Live chat functionality is critical, it should automatically ask visitors if they need assistance if they are spending much time on a page or they appear to be randomly exploring the site. A customer service phone number and email should be easily accessible on both the web and mobile sites, to facilitate conversation. All of these conversations will likely result in personalized service, which will lead to increased sales.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>3. Offer Price Match and Negotiable Pricing</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">If you sell commodity-type products, shoppers will likely visit your site to compare prices. These visits reinforce that the shoppers like your site, but are price sensitive. In this scenario, consider a price match functionality, to compete with other retailers selling the same product. Some sites guarantee the lowest price for up to 30 days after the customer has made the purchase. This makes customers feel assured that they are getting the best price. They can be converted into repeat buyers by offering other services, such as rich product information with reviews, large selection, personalized promotions, and fast fulfillment and shipping.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>4. Create an Application Marketplace</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Another option that is gaining popularity is creating an application marketplace associated with the retailer’s products and platform. This opens up your products by offering application programming interfaces to third parties to build new applications and offer</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">them for sale. As the owner of the product’s API, the retailer receives a cut from every app sale but, more importantly, it drives existing customers to keep coming back to the site to see new apps and extend the functionality of their original purchase. iPhone and Android have done this very successfully. Google Glass is doing the same. Some online gaming manufacturers are also considering this option.</span></div>
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Ways to Increase Sales from Returning Customers

Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special camp...

Developing an Article Marketing Strategy for Your Online Business

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Developing an unbeatable article marketing strategy is one of the proven methods to increase traffic to your webiste. Generally, bringing the proper article marketing strategy into a business is, for most people a big struggle. Many don’t know how to do it or where to start. Let’s review the first strategy, which is very powerful if used accordingly and professionally. It doesn’t matter what your purpose of article marketing is, however you must have a clear strategy that ultimately leads to results. It doesn’t matter if you are just aiming to get leads, present your business opportunity, sell a product, write reviews for products or trying to get more visitors to your website you first need a strategy.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxib-vfZfWtYS-WE7nN-7b67W23XgG2bGZKgpDQhyphenhyphendOtwQUmvRt_9Z1IQmoPnfGKG8PLAH0I0m3D8iGg-6L7AkBQJ6hX0entn5NJpXXBThkljkcDM57c81x84W24Rf7fKfjLkyTV1nO2GG/s1600/Online+Marketing.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxib-vfZfWtYS-WE7nN-7b67W23XgG2bGZKgpDQhyphenhyphendOtwQUmvRt_9Z1IQmoPnfGKG8PLAH0I0m3D8iGg-6L7AkBQJ6hX0entn5NJpXXBThkljkcDM57c81x84W24Rf7fKfjLkyTV1nO2GG/s1600/Online+Marketing.png" width="320" /></a><span style="font-family: Times, Times New Roman, serif; font-size: large;">Theoretically, you can submit articles to all the sites during a series. Plan at least 30 – 60 days for a series where you will be creating 25 – 50 articles. You can write 1, 2, 3, 4, 5 or whatever your goal is each day. Target keywords that are bringing you visitors from Google. Use Google’s free keyword tool to find appropriate and valuable keywords for topic. Pay close attention to your keyword selection, it is the most important factor when it comes to driving traffic to your website. Your writing skills and grammar can be excellent, but if you lack keyword research you won’t drive any visitors to your website through search engines. Make your own weekly and monthly plan for the subjects and to which sites you submit the articles. This way you can review your work and it will hold you accountable.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Second, you can write one article and submit it to many different article directories. In fact, this article marketing strategy is the key for SEO purposes and getting backlinks from sites. This technique is mostly used by marketers who are aiming to rank their main page, category page of a blog or website. You basically write one article and submit the same article to 10 + article directories. This is one of the most effective article marketing tips to help you gain backlinks fast. Just imagine, if you write two articles per day, submit them to 15 + directories, you will get 60 backlinks. Of course, you will probably get less than 60, because not all directories will accept your articles. But if you just get 2 – 3 links into the article body or the author resource box, you will build a lot of backlinks over time. These links are extremely valuable.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">If you are new to writing, you might find it difficult to write outside the box at first. Once you have acquired some practice with content creation, the words will flow naturally and you will find it easy to write a 500 word article for example. That’s why you need to choose a topic that you are motivated to write about, so that you find it easier to continue. </span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Don’t </span><span style="font-family: Times, 'Times New Roman', serif; font-size: large;">write about dogs if you are passionate about horses. Make your decision based on your strengths, tendencies, wishes, desires, and goals.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">The only way to be successful with any article marketing strategy is through constant application of new knowledge and development. So subscribe to blogs that publish good content on this topic and keep yourself up to date.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">When you start your article marketing campaign try to keep the activity going. Stay focused and complete the task. If you should lack time for writing content yourself, you can try outsourcing some of your work by using an experienced article writing service. On the other hand, If you are a very good writer yourself and you enjoy writing then start your own article writing business and make some money on the side.</span></div>
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Developing an Article Marketing Strategy for Your Online Business

Developing an unbeatable article marketing strategy is one of the proven methods to increase traffic to your webiste. Generally, bringin...

PledgeToVote with Mr. Shyam Negi..!

Womens Center - Best Fertlity Center

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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>Location:</b> Coimbatore, Tamilnadu State, India To know more about hospital log in to <b>www.danvanthiri.com</b>, go to hospital page and click womens center</span></div>
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<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">DUB Management</span></b></div>
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<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">DUB/AUB Abnormal Uterine Bleeding Management</span></b></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Abnormal uterine bleeding is perhaps the commonest gynecological problem that women of reproductive and perimenopausal age phase. It is estimated that 20-30% of all women face this problem sometime during their lives. It is also estimated that 12% of all referrals to gynecologists and 60% of all hysterectomies that are carried out are for the management of AUB.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIE9Rzf6JOV8kB3ebyB7x1gZuIuPnUVjUNLgUBha9L0BsDXXixFJmCt7gyxvsDB7XmhOlceSl_OQFqCgZG71wrSxHEtoUDNJJZVpB0NSNG7yNyMNPFBWs79EzoQ5HVQ_I_vpoXciHCIJwL/s1600/danvanthiri.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIE9Rzf6JOV8kB3ebyB7x1gZuIuPnUVjUNLgUBha9L0BsDXXixFJmCt7gyxvsDB7XmhOlceSl_OQFqCgZG71wrSxHEtoUDNJJZVpB0NSNG7yNyMNPFBWs79EzoQ5HVQ_I_vpoXciHCIJwL/s1600/danvanthiri.jpg" width="320" /></span></a><br />
<span style="font-family: Times, 'Times New Roman', serif; font-size: large; text-align: justify;">In the past, diagnosing AUB was primarily on clinical examination and D&C procedures. D&C was considered to be the gold standard diagnostic procedure in the past. It is now proven that conventional D&C is an inadequate diagnostic and therapeutic tool. It has been shown to miss 62.5% of all major intra-uterine lesions. Emphasis is now placed on using multiple diagnostic tools such as pelvic ultrasound, sonohysterogram and office hysteroscopic procedures for more accurate and specific diagnosis.</span><br />
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Hormone therapy or hysterectomies were the only modalities of treatment available in the past. However now women have wider variety of options prior to resorting to definitive surgery like hysterectomy. Non invasive management like LNG IUCD (Progesterone containing intrauterine system) has decreased blood loss up to 80%. Minimal access procedures such as thermal ballon ablation of endometrium (Thermochoice) also offer very effective simple cures avoiding the risk of surgery. Worldwide, hysterectomy still has a mortality rate of 1 in 1000, occasional risk of Major complication of 13% and morbidity rate of 24%.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Women's Center prides itself as one of the pioneers in minimally invasive procedures, having introduced them as early as 1990. It offers the entire range of operative Laparoscopic and Hysteroscopic procedures including laparoscope assisted vaginal hysterectomies and Laparoscopic hysterectomies.</span></div>
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Womens Center - Best Fertlity Center

Location: Coimbatore, Tamilnadu State, India To know more about hospital log in to www.danvanthiri.com , go to hospital page and click ...

Six Tips for Mobile - Optimized Email Marketing

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Though text and instant messaging communications are popular, consumers still rely on email as the main form of communication with brands. Companies still use email as the primary means of announcing sales and other limited-time offers. A considerable majority of smartphone users check email on their phones, but they do it very quickly by scanning through their messages. Accordingly, email optimized for mobile needs to consider users' very short attention spans. Its content should load quickly, it must be easy to comprehend, and it has to have clear and simple calls to action.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>1. You need an optimization strategy</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">You simply cannot ignore the growing number of people who check email only on their phone, because many of them will not engage with non-optimized emails that are difficult to navigate and are unprofessional in brand appearance. Consider a company that has several auto-responders set up to thank visitors for a purchase or welcome them to a monthly newsletter.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>2. Make it easy to click</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Mobile-optimized emails need to be pleasing to look at and also as functionally accessible as possible. Nearly all emails include clickable links that encourage the recipient to make a purchase or learn more information. You need to make it as simple as possible for mobile users to click those links .</span></div>
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<span style="font-family: Times, 'Times New Roman', serif; font-size: large;">Another tip is to not put clickable links in a row or otherwise next to each other. For example, avoid putting three live links to email addresses right on top of each other .Think about actions from the user's perspective. Once they click a link, it will pop open their preferred email client and create a message to the email link. If they click on the wrong one, then they need to close that message and go back to the original email.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>3. Short subject lines</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Testing can prove to be invaluable when finding the ideal length for mobile-optimized subject lines. Check your emails on several different email applications and devices to see how much of the subject line typically appears. You really want to focus on the first 4-5 words to ensure your message sparks a sense of immediacy and clearly communicates the purpose of the email.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>4. Keep it light</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">The components of a mobile-optimized email should work together to be as light as possible. Although mobile internet speeds are catching up to desktops, they still are not quite as fast.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Keeping the email under 20kb is a good benchmark. That might not always be possible, but it does provide a good guideline. If it's done correctly, you can compress images to reduce their size without any loss in quality, as they need to be scaled properly so a huge image doesn't take too long to render. You should also build a text-only version, as many mobile users are selecting text-only email, just as they might when viewing on their computer.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>5. Watch the width</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Six hundred pixels is a standard width for emails, which works perfectly well when they are opened on desktops or even tablets. For smartphone viewing, when you have 300-400px width screens, you need to use "if/then" code rules that can automatically resize the email to match the screen size.</span></div>
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<span style="font-family: Times, 'Times New Roman', serif; font-size: large;">You'll notice many of the best-designed emails are built with narrow blocks of content that seem as if they are stacked on top of each other in a single column. All of the info can't just be placed at the top of the email, so you need to set it up where the content will logically flow from topic to action as the recipient scrolls down.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>6. Keep Testing</b></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Marketers who send out traditional email campaigns understand the need to test both the response rates to the creative and the nuts and bolts of the email . Testing is vitally important when designing for mobile devices. Be sure the test emails are sent to a variety of devices, especially those on different platforms and with varying screen sizes. Look at the cut offs for the subject line and the pre-header to be sure they make logical sense and don't misrepresent your brand or offer when read in a shortened form. Look at the email width to be sure images are properly lined up and the core offer is readily apparent on the screen.</span></div>
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Six Tips for Mobile - Optimized Email Marketing

The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive im...

How to Write Brochures

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">One of the most effective marketing pieces you can write is a brochure. A brochure can do multiple things,introduce your company to prospects, explain products in more detail or offer a sampling of numerous products to entice a customer. Here’s a process for writing brochures that results in targeted, persuasive copy that is sure to boost sales.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">1. Use the front cover, or front panel, to your advantage by including an eye-catching photo or graphic. Too many amateur writers use the front cover to showcase their company’s name or logo. Instead of using your logo, use a photo that showcases your best-selling product(s) or people enjoying your products or services. Along with this great photo, be sure to include text that speaks directly to the reader. Ask a question or state a benefit that most people want. In other words, give readers an offer they can’t refuse.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">2. On the inner panels, use headings to break up long blocks of text. Brochures have limited space and you don’t want to use up all the space with long blocks of text that looks intimidating to the reader. Instead of long paragraphs, write short sentences and short paragraphs, and use bullet lists or numbered lists to further separate the text. These elements will also bring the readers’ eyes into the brochure.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">3. Stress the benefits of your products instead of just naming the features. Features describe the product or service, benefits describe how the features will help the reader.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">4. Address the reader as you to establish a relationship with the reader. Make the reader to enjoy his read.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">5. Keep your brochure content focused. If you’re writing a brochure to generate leads, include information that prospects don’t know about your company, like how it started. However, if your brochure is a sales closer, your customers already know your company’s history so don’t bore them with that information. Keep the content relevant to your brochure’s purpose and yet brief enough to not run out of your reader's interest.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">6. Use testimonials. Get quotes from satisfied customers to include in the brochure. Be sure to include the customer’s full name, and city and state so that the testimonial doesn’t look fake.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">7. End the brochure with a call to action. Tell the reader what you want them to do, either visit your showroom or call your office. If you don’t tell the reader how to reach you and don’t forget to include your contact information, they won’t do anything to reach you.</span></div>
</div>

How to Write Brochures

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Most Important Information for Consumers to be Present on Business Websites

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<span style="font-size: large;"><span style="font-family: Times,"Times New Roman",serif;">Consumers mostly look in websites for product(12%), price(11%), 
place(10%), and phone number(11%) . A list of products is the most 
valued piece of information. </span></span></div>
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<span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Co83hstO2oiQq_GWCSmdXQ89ths_srGVeWONoD5b8OGIHT5iCbbtQz9DFXTZAy-YDncQbLLwSBYYYoHmY6fWf_XeBXHosquVYhSFsbsS0ClbENKlTnzoRxCZC-mpZQMSd8pKEUlbZrc4/s1600/survey.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Co83hstO2oiQq_GWCSmdXQ89ths_srGVeWONoD5b8OGIHT5iCbbtQz9DFXTZAy-YDncQbLLwSBYYYoHmY6fWf_XeBXHosquVYhSFsbsS0ClbENKlTnzoRxCZC-mpZQMSd8pKEUlbZrc4/s1600/survey.png" width="200" /></a></span></div>
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<span style="font-size: large;"><span style="font-family: Times,"Times New Roman",serif;">Only 4% of consumers say an attractive website is the most important element, and just 3% look for images. </span></span></div>
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<span style="font-size: large;"><span style="font-family: Times,"Times New Roman",serif;">only 1% of respondents are interested in company blogs and in pictures of staff members.</span></span></div>
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<span style="font-size: large;"><span style="font-family: Times,"Times New Roman",serif;">Older
 consumers (55+) give more credit to a business that has a "clean and 
smart" website, whereas younger consumers (18-34) are more 
design-oriented Consumers. </span></span></div>
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<span style="font-size: large;"><span style="font-family: Times,"Times New Roman",serif;">Clear contact details (16%) and company information (16%) are also key factors. </span></span></div>
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Most Important Information for Consumers to be Present on Business Websites

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