Consumers mostly look in websites for product(12%), price(11%), place(10%), and phone number(11%) . A list of products is the most valued piece of information. 


Only 4% of consumers say an attractive website is the most important element, and just 3% look for images. 

only 1% of respondents are interested in company blogs and in pictures of staff members.

Older consumers (55+) give more credit to a business that has a "clean and smart" website, whereas younger consumers (18-34) are more design-oriented Consumers. 

Clear contact details (16%) and company information (16%) are also key factors.

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