Any work need
identity to speak off. They are the disruptors and innovators, so name and
identity which is challenging and reflects the values. Create identity by
branding your work or company. The logo, website and the name play the most
important part of forming a brand. Here are few ways in which branding can be
reinvented.
1.Brain storm
Put together ideas, by thinking about strategic concepts. Do the
initial thinking properly to get the design and ideas to be executed properly.
2.Bold name
Name is a key identity. Create a name that is something flexible and
generative.
3.Disruptive identity
When the idea is dynamic, create something kinetic with adds a
disruptive quality to it. Add more identity by creating colors, typography etc.
but not necessarily all together.
4.Pattern to be inspired
Create a perfect disruption of the letterform. Each form of the
letters used could have an architectural touch that will give more an identity.
5.Digital heritage
The connectivity of letters is most important factor. Consider
digital aspects for each fonts and disrupt yourself with satisfaction.
6.Subtle disruption
Use disruptions minimally that it will not affect every character.
Use subtle disruption quality that will not affect readability.
7.Color combination
The color identity has to reflect the architecture. The colors have
to suit the letters and the backgrounds in a manner that feels native.
8.Highlights
Use colors that contrast which highlights the brands and visually
appealing to anyone. Highlighting the colors helps us to remember the brand
easily.
9.Scroll effect
Keep
design responsive and scalable. This has to be alive regardless to the design
size be it whatever device or screen size.
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