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Being an Entrepreneur – Know the Five Fundamental Truths

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<span lang="EN-US"><span style="font-size: large;">Entrepreneurship,
difficult but hand rewarding task to board on. A growing trend shows an
increase in number of entrepreneurs with increasing number of start ups. This
clearly elevates a trend moving towards entrepreneurialism.  </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
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<span style="font-size: large;"><span lang="EN-US">Being an
entrepreneur, crossing various herculean tasks, it is a significant leap that
teaches you the fundamental truths of being an entrepreneur.</span></span></div>
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<span style="font-size: large;"><b><span lang="EN-US"><br /></span></b></span></div>
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<span style="font-size: large;"><b><span lang="EN-US">1.Get ready for the
     leap</span></b></span></div>
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<span style="font-size: large;">A scary task that comes first is to quit a full time salaried
employment and take the transition of being an entrepreneur. To prepare with,
make yourself aggressive with your target market. Connect with as many people
as you can and develop your own network. A possible option for a smooth
transition is by having a part time entrepreneurial venture by keeping your
fulltime job.</span></div>
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<b><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">2.Dare to ask for help</span></span></b></div>
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<span lang="EN-US"><span style="font-size: large;">People’s willingness to help is always a surprising factor. Meet and
learn from experts and entrepreneurs from the targeted field to gain more
knowledge. Be open to ask for their help. Do not hesitate to ask so that you
may lose the most valuable advice of the day. Also never forget to return a
favor someday when an aspiring entrepreneur reaches an inspiring
entrepreneur,   “YOU”.</span></span></div>
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<b><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">3.You- the face of the
     company</span></span></b></div>
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<span lang="EN-US"><span style="font-size: large;">At the early stages, the main brand of the company is YOU. You will
be involved in all major deals mainly business development and sales. An alert
is required to be and to give a motivational speech and a sales target to you
and your team. Never mind being an introvert, saying that I will not be able to
deliver the necessary targets; it just takes an extra effort with more
practice. Nevertheless this will be the most challenging and rewarding phase of
your life.</span></span></div>
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<b><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">4.Never sacrifice your
     routine being</span></span></b></div>
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<span lang="EN-US"><span style="font-size: large;">One of the hardest tasks to execute, you will go through different
challenges to differentiate yourself from your competitors like working
weekends, late nights and be it holidays. But it is still necessary that you
spend a quality time for yourself. Keep your mental health calm by spending
time with family, friends and enjoy your best hobby. This is a definite truth,
so make time for yourself if not kindly schedule it among your tasks for the
days.</span></span></div>
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<b><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
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<b><span lang="EN-US"><span style="font-size: large;">5.Yes and no</span></span></b></div>
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<span style="font-size: large;">Be flexible with yourself and learn to say no whenever needed. At
the early stages with all the eagerness we would like to accommodate all the
clients that reach us to generate more profit. But as days pass by we will
understand not all clients are worthwhile. Understating this you learn to say
no, which is one of the most important part being a successful entrepreneur. </span></div>
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Being an Entrepreneur – Know the Five Fundamental Truths

Entrepreneurship, difficult but hand rewarding task to board on. A growing trend shows an increase in number of entrepreneurs with incre...

Staying Calm- Learn From Successful People

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<span lang="EN-US"><span style="font-size: large;">TalentSmart,
world’s premier in providing Emotional Intelligence (EQ), have found that 90%
if skilled performers are best at managing their emotions mainly at times of
stress to remain within. Stress, an absolute necessary emotion when explored
can create serious damage to ones physical and mental health. It’s harmless
when stress isn’t prolonged. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
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<span lang="EN-US"><span style="font-size: large;">A study done by
Elibeth kerby, a post doctorate shows that stress induces growth of new cells
in brain, however this is achieved only if the stress is irregular or broken.
However if stress prolongs, it suppresses the growth of new cells. Increasing
the level of risk of heart disease, depression, obesity it also decreases ones
performance. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;">In order to
overcome stressful situations one should have well coped strategies. Some of
the best strategies followed by top and successful performers are as follows. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Appreciate what you have<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Work daily to cultivate
an attitude of gratefulness to increase energy, improve mood and physical
well-being. This helps in reducing the stress hormone cortisol by 23%. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
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<b><span lang="EN-US"><span style="font-size: large;">“What if”- They avoid asking it <o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">What if fuels on
more fire of stress and worry. Spending more time on worrying the possibilities
will lessen the time need to focus on the action to be taken, automatically resulting
in more stress. Calm people know that asking “what if?” will only take them to
a place they don’t want or need to go.  </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Stay positive<o:p></o:p></span></span></b></div>
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<span lang="EN-US"><span style="font-size: large;">One’s positive
thought will always help to break stress and make the brain to focus on
something that is stress free. Give your wandering brain a positive thought to
refocus attention. When things are moving in a wrong direction your mind will
flood with negative thought which is a great challenge to bring focus again.
The best thing to overcome is to identify one positive thing that happened in a
day be it however small. If not from the same day, think of a better day coming
ahead. The point here is that you must have something positive that you're
ready to shift your attention to when your thoughts turn negative.</span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">They disconnect<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Take a regular
time off can reduce stress.  Studies have shown that something as simple
as a break from an email can lower stress levels.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Technology enables constant communication and the expectation that
you should be available 24/7. A stress-free moment outside of work is extremely
difficult to enjoy when an email changes your path of thought and get you
thinking about work can beap onto your phone at anytime.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Choose your ways of time where you
cut the cord and go offline during weekdays, if that is more difficult choose
weekends. If you’re worried about the drawbacks of taking this step, first do
it when you are unlikely to be contacted, maybe a Sunday morning. Grow more
comfortable with it, and as your colleagues start to accept your offline time, gradually
expand the amount of time you spend away from technology.</span></span></div>
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<span style="font-size: large;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Limit caffeine intake<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Intake of
caffeine increase release of adrenalin. The fight or flight mechanism sidesteps
rational thinking in favor of a faster response. Your emotions overrun your
behavior, when caffeine puts your brain and body into this hyperaroused state
of stress.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">The stress that
caffeine creates is far from intermittent, as its long half-life ensures that
it takes its sweet time working its way out of your body.</span></span></div>
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<span style="font-size: large;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Sleep</span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Sleep, your
brain recharges, shuffling through the day’s work and storing or discarding
them, so that you wake up alert and clear-headed.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">One’s self-control, attention, and memory tend to reduce when you
don’t get enough and the right kind of sleep. Deprived sleep raises stress
hormone levels on its own, even without a stressor present.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Take time to get a decent night’s
sleep is often the one thing keeping you from getting things under control.</span></span></div>
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<span style="font-size: large;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Squash
Negative Self-Talk</span></span></b></div>
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<span style="font-size: large;"><span lang="EN-US">Stopping
negative self-talk, that will help in managing stress.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Most of our negative thoughts are just thoughts, not facts. You
will be more rational and clear-headed in evaluating their veracity once you've
taken a moment to slow down the negative momentum of your thoughts. It is just
your brain’s natural threat tendency, when it feels like something always or
never happens, inflating the perceived frequency or severity of an event. To
escape from the cycle of negativity and move toward a positive new outlook, identify
and label your thoughts as thoughts by separating them from the facts.</span></span></div>
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<span style="font-size: large;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Perspective - reframed<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Stress and worry
are fueled by our own skewed perception of events. We can’t control your
circumstances, but can always control the way how you respond to them.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Take a minute to put the situation
in perspective.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">If you’re thinking
statements such as “Everything is going wrong” or “Nothing will work out,” then
reframe the situation. A great way to correct this thought pattern is to list
the specific things that actually are going wrong or not working out. Most
likely you will come up with just some things and the scope of these stressors
will look much more limited than it initially appeared.</span></span></div>
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<span style="font-size: large;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Breathe<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">The easiest way
to break stress is in something that you have to do everyday anyway: breathing.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">When you’re feeling stressed, take a
couple of minutes to focus on your breathing. Close the door, put away all
other distractions, and just sits in a chair and breathe. Spend the entire time
focused only on your breathing, which will prevent your mind from wandering.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Sounding simple, but it’s hard to do
for more than a minute or two. Try counting each breath in and out until you
get to 20, and then start again from 1, if staying focused on your breathing proves
to be a real struggle. Don’t worry if you lose count; you can always just start
over.</span></span></div>
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<span style="font-size: large;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-size: large;">Use your support system<o:p></o:p></span></span></b></div>
<div style="text-align: left;">

</div>
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<span lang="EN-US"><span style="font-size: large;">It feels good, to
attempt tackling everything by yourself, but still ineffective. You need to
recognize your weaknesses and ask for help when you need it so that you could
stay calm and focus. Everyone has someone at work or outside work, who is in
their team, rooting for them, and ready to help them get the best from a
difficult situation. Identify these individuals in your life and make an effort
to seek their help when you need it. Sometimes as simple as talking about your
worries will provide a great relief for your anxiety and stress and give you
with a new perspective on the situation.</span></span></div>
</div>

Staying Calm- Learn From Successful People

TalentSmart, world’s premier in providing Emotional Intelligence (EQ), have found that 90% if skilled performers are best at managing ...

Building a Startup? Ways to Handle Fear of Failure

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<span lang="EN-US"><span style="font-size: large;">Often people fail at what they want most because they never start,
or they start and give up too early. This is because of the fear of failure.
Instead, redefine what failure is. Failure is living under the threat of
our fears and letting them own us. Success is feeling the fear and doing it
anyway. Success is in the attempt, not in the outcome. We change the rules of
the game in our favor by redefining failure. It makes us feel less fear, which
actually makes it easier to work toward the success we want.</span></span></div>
</div>

Building a Startup? Ways to Handle Fear of Failure

1.Fear is just a feeling, not a reality Force yourself to admit that fear is just a feeling and it means nothing much really. Recogn...

Daily Routine of Successful Entrepreneurs

Daily Routine of Successful Entrepreneurs

Entrepreneurs are not machines. They way they care for themselves mentally and physically has much to do with their success. All s...

As Business Grows - Maintain Your Startup Culture

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<span lang="EN-US"><span style="font-size: large;">Maintain
your company culture will automatically speak through all your discussions with
clients and customers. It is always best to have a mission statement and list
of values that are clearly circulated among team members.  </span></span></div>
</div>

As Business Grows - Maintain Your Startup Culture

Startups, always sounds interesting. A trending culture of today is that they want to start a startup, work for a startup, or work wit...

Launching a Startup? Here’s Your Check Sheet

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<span lang="EN-US"><span style="font-size: large;">Everybody has a
business plan in mind but still do not have an idea to proceed. This article is
about how to plan and create a successful small business. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Being dictated,
fed up with long and frustrating commutes at work creates a mentality of having
their business these days. Many people want the freedom of being their own boss
of their own company and create their own team and working hours. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Leaving a full
time career is a risky prospect. There are two kinds of people attitude.
Leaving a full time employment with a regular income and other benefits like
PF, pension, share saves are always risky and people dare to take risk leaning
all these befits and thereby they keep their business plan as a mere idea lifelong.
On the other hand people are willing to take the risk and see it they the best
out of it. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">As a common
mentality, one used to think of the nice and creative things of their business
ideas like logo, brand name etc. But one should remember that this is not the
fundamental need for a business and should stop spending more time in it.
Naming your business idea is more of an important aspect and one should take an
extra care that the chosen name should align to targeted sector. Gimmick names
based in website domains and trends are to be totally avoided. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Now coming to
the most important factor is that the INVESTMENT. This is the most essential
part of any business plan. It is always advisable to have a low start up cost
as we can always buy or rent the necessary equipments and materials in the near
future. </span></span></div>
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<span lang="EN-US"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Following are the order in which the business
check sheet is to be prepared.</span><b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-stretch: normal; font-weight: normal;"> </span></span></b></span></div>
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<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
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<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">1.Mission statement</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">It comprises of a one to three line paragraph of your business
principles and objectives. It  is important
that you mention the unique selling point of your business.</span><b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-stretch: normal; font-weight: normal;"> </span></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">2.Executive summary</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">This part will help investors to look into your business plan. This
will be a one to two page summary of your business.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">3.Product/ service offered</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Always give a neat description of your product being sold.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">4.Target market</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Always present your primary and secondary research and mention how
your target market benefits from the services offered.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">5.Marketing plan</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">The most important marketing plan of any business is advertising and
promotions. It is necessary to have a market plan as to how show how you will
tap the target market.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">6.Competitor analysis</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Prepare a complete industry and competitor analysis that includes
all stakeholders of your business. It is important that you include all governmental
and regulatory agencies.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">7.Financial statements</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">A careful play with numbers. Each numeric means something in your
balance sheet. It must complete and accurate. Your balance sheet must balance
at the end of every period.  Your income
statement must settle to your cash flow statement, which settles to your
balance sheet. To back up your projections, you must have supporting schedules
(e.g., depreciation and amortization schedules). If building your own financial
model is difficult seek for qualified professional for more help.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Always use realistic projections. Always analyze how quickly you’ll
achieve positive cash flow. Investors do vary in their standards, but wish to
see positive cash flow within the first year of operation, particularly if this
if your first venture. In estimating the growth of your business, you will make
certain assumptions, and this should be based on thorough industry research
combined with a strategy for how you’ll compete. </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Know your business, for accurate projections. If you’ve built an
accurate and realistic model, but still project negative cash flow for more
than 12 months, then it is time to rethink business model.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">8.Background of company principals</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Include complete professional backgrounds of all employees of your
business.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Emphasize on how their
backgrounds prepared them to take on the challenge on running your new startup.</span><span lang="EN-US" style="background: white; color: #4d4f51; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">Also, if your employee’s business background
is from a different industry, you can also emphasize on how this can be an advantage.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">9.Your offering</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Present the level of investment to be seeked and the purpose of
usage of these funds. If you’re selling business units, state the individual
price per unit.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b style="text-indent: -18pt;"><span lang="EN-US">10.Seek professional help</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Once you are done with your business plan seek a professional like Certified
Public Accountant (CPA) or Lawyer, banker or insurance broker for more help. This
will help you identify to catch details, errors or omissions you’ve made. They
will also help you to give more viability on your project. <br />
</span></span></div>
<span lang="EN-US"><span style="font-size: large;"><br /></span></span>
<span lang="EN-US"><span style="font-size: large;">
<b><o:p></o:p></b></span></span><br />
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><b><span lang="EN-US">The next and the most
important aspect of any business is marketing.  </span></b><span lang="EN-US"> This can be done through many ways like direct
marketing in the form of leaflets, the internet via a website, advertisement in
the newspaper or websites, exhibitions, trade fairs, advertisement in the
yellow pages and social media.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div style="text-align: left;">

</div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">It
is most important to realize that mistakes come along the way. Think positive when
this happens and not to beat ourselves up. This will be a learning experience. Have
a strong trust in yourself. Any business will go through a rocky period; this
is when we need to be strong. The more work we put in, the more will be
rewarded.</span></span></div>
</div>

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How to Get Hired by a Startup

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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">The CEO will
need your honest opinion to his vision and value proposition so that it can
refined and polished to pitch the deck before he does a presentation in front
of a group of seasoned investors. From a CEO’s perspective, the most vital
value you possess as a new hire is the ability to smartly function as a
team and to collectively step up the company towards product and market space fit.</span></span></div>
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The Second Act of Startups

</div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">So
when things start to picking up in startup, take your time and slow down to
make your story much bigger. When your business becomes safe, start playing
with it again and try to see the more possible changes. All great plays have
five acts, with are best saved for last, and they are made possible by having everything
that came before.</span></span></div>
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Corporate Family

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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">It is a universal
system where all corporate is one big family, working hard on their product and
growth of each individual on board. Each employee is a product itself for HR
market and automatically winner corporate will have all the best men on their
family, but will be found to raise their kids. </span></span></div>
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Suprising Facts About Our Brain

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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyt7yB_lbtc0BcJzU9sxP_kgCXUM2Y9JDAq9SMWFNhwefP80V1BoLOK3qHbk0fBMr8K3CGiH5SMhJEqxyjB_s6D7nGbFmTuX5mQIdpjo6qGXeyEF6Gg9DKxx6BGbjN5NIP53eKP799O14G/s1600/Surprising+Facts+About+Our+Brain_article_maleshaainc.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyt7yB_lbtc0BcJzU9sxP_kgCXUM2Y9JDAq9SMWFNhwefP80V1BoLOK3qHbk0fBMr8K3CGiH5SMhJEqxyjB_s6D7nGbFmTuX5mQIdpjo6qGXeyEF6Gg9DKxx6BGbjN5NIP53eKP799O14G/s320/Surprising+Facts+About+Our+Brain_article_maleshaainc.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;">One of the most
fascinating creations on earth is Human brain. The functionalities of our brain
are surprisingly magnificent. Here are a few surprising things our brain does</span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">1.Creative works are better when our brain is tired</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">If you are trying to do creative
works, you will work more when you are more tired and your brain isn’t
functioning as efficiently.</span><span lang="EN-US"> When you are tired, your
brain is dull in filtering out distractions and focusing on a particular task
and also less efficient at remembering connections between ideas or concepts.
These are good things when it comes to creative work, since this kind of work
requires making new connections, openness to new ideas, and thinking in new
ways. So a tired brain is of much more use to us when working on creative
projects.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">2.Stress can resize your brain</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Stress is one of the most common causes of changes in brain function.
Chronic stress can cause increase in glucocorticoids and decrease regulation of
cortisol and create cellular changes in hippocampus. Increase in
glucocorticoids leads to inadequate sleep, poor nutrition and emotional
distress while create cellular changes in hippocampus leads to attention,
perception, short term memory, learning and word finding.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">3.Multitasking – an impossible task</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">When we of multitasking, we are actually context-switching i.e., we
are quickly switching back and forth between different tasks, rather than doing
them at the same time.</span><span lang="EN-US" style="background: white; color: #222222; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">When our brains handle
a single task, the prefrontal cortex part of our brain plays a big
part.<span style="background: white; color: #222222;"> </span>The anterior part of
this brain region forms the goal or task.</span><span lang="EN-US" style="background: white; color: #222222; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">When the brain was overloaded by the second task and could not
perform at its full capacity, because it needs to split its resources.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">4.Nap – improves day to day performnace</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="background: white; color: #222222;"><span style="font-size: large;">Research indicates that when
a memory is first recorded in the brain, in the hippocampus, to be specific it
is still fragile and easily forgotten, especially if the brain is asked to
memorize more things. Napping, pushes memories to the neocortex, the brain’s more
permanent storage, prevent them from being overwritten. Taking a nap helps to
clear information out of your brain’s temporary storage areas, getting it ready
for new information to be absorbed.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US" style="background: white; color: #222222;"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US" style="background: white; color: #222222;"><span style="font-size: large;">5.Your vision trumps all other senses</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Our brain is doing all image guessing works because it doesn’t know where things are. In
this three-dimensional world, the light actually falls on our retina in a
two-dimensional fashion and so our brain approximates viewable image. Brain is
so much dedicated to our vision.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">6.Introversion and extroversion comes from differnet writing in the
brain</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">There is a difference in the brains of extroverted and introverted
people in terms of how we process rewards and how genetic makeup differs.
For extroverts, their brains respond more when they strongly gamble pays off, part
of this is simply genetic, but it’s partly the difference of their
dopamine systems as well.</span><span lang="EN-US" style="background: white; color: #222222; font-family: "Helvetica","sans-serif";"> </span><span lang="EN-US">I the dopamine system
of the extrovert’s brain tend to push towards novelty, taking risks and
enjoying unfamiliar or surprising situations more than others. For
introverts, the stimuli runs through a long, complicated pathway in areas of
the brain associated with remembering, planning, and solving problems.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">7.Tendency to like people who commit mistakes</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Committing mistakes makes us more likable, and this is called the
Pratfall Effect.<span style="background: white; color: #222222;"> </span>Perfection
creates distance and an unattractive air of invincibility and those who never
make mistakes are perceived as less likable.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">8.Meditation helps to rewire your brain</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Meditation not only helps us to focus and stay calm but also it
gives also has other benefits like less anxiety, helps in more creativity and
also resulting in better memory.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">9.Reoganize your brain with physical ativity</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">There’s a link between exercise and mental alertness, in a
similar way happiness and exercise are related.<span style="background: white; color: #222222;"> </span>A lifetime of exercise can
result in amazing increase in cognitive performance, compared with those who
are inactive. </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div style="text-align: left;">

</div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify;">
<br /></div>
</div>

Suprising Facts About Our Brain

One of the most fascinating creations on earth is Human brain. The functionalities of our brain are surprisingly magnificent. Here are...

Multichannel Marketing Strategies to Fetch Better Results for Startups

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<br /></div>
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<span style="font-size: large;">Poor marketing
is one of the main facts that many companies fail. Every new entrepreneur must
avoid high-impression and low-conversion marketing strategies. Every owner
starts their marketing these days with Facebook ads, local advertising and
email campaigns. The do it everything now strategy costs them more than
actually planned.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">A focused
marketing approach gives better results than a social media campaign. Select best
strategies to leverage from the ground and focus on customer value, engagement
and retention. Some of the best strategies are as follows:</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">1.Leverage industry influencers</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">It is necessary to captivate industry leaders to earn in more visibility
and ROI. You can do it by offering shares, hire them as management consultants
and few other creative measures of engagement. Invite as much as influencer
over time to your advisory board and gain their experience in all spheres. Also
use social media influencers to post content about our business.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">2.Use tracking tools</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">You need to know where every single click, download and install was
earned from.  Use readily available
software to track details about your users. Maintain all gigabyte of data on
every user, along with in-depth analysis on behaviors of user profiles. This
data helps us with when and how we market to different segments of our user
base. Your company gets to know its customers, so that you can customize their
experiences and become indispensable to them.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">3.Enhance multichannel engagement</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Allow multichannel engagement for our customers like finding you on
Google, usage of push notifications, downloading your mobile application, usage
of toll free numbers and e-mail ID’s of customer care. Your business automatically
earns trust by letting customers engage. Try promoting your brand through
higher visibility placements like celebrity events, social media and the
promoters and influencers on our advisory board.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">4.Usage of an effective crm</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US">Usage of third-party CRM systems that are mostly out-of-sync with
their needs is a huge miss for many startups.</span><span lang="EN-US" style="background: white; font-family: Arial, sans-serif; line-height: 115%;"> </span><span lang="EN-US">You can always use a customized
CRM with algorithms that ensures your entire team to know the necessary exact
data and where any repetitive tasks automated.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">5.Customer value to assessed</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Distinguish between pay users, qualified users and potential users
and determine how much time and money to invest in each type. Determine the
lifetime value potential customers by assessing their net worth, spending
patterns, market fluctuations, seasonal potential and timelines for using our
product. Give special attention to qualified users and individuals who may or
may not spend much on our product themselves but strengthen our brand by
association.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;"><br /></span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="text-indent: -18pt;"><span lang="EN-US"><span style="font-size: large;">6.Appreciate</span></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US"><span style="font-size: large;">Creating pleasure in every aspect of your customer relationship
earns companies user loyalty and great
word-of-mouth marketing. Cater to high-end and well-known customers, so that
you can extend ultra-experiences to your VIP customers to thank them for their
loyalty. Not every startup have huge amount of investment in client
appreciation but can always acknowledge customers in meaningful ways.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: large;">Rather
than beginning with deep metrics, focus on customer engagement which is key for
building solid, sustainable growth and industry leadership.  Social media
and other types of advertising as operations can grow parallel along.  </span></div>
</div>

Multichannel Marketing Strategies to Fetch Better Results for Startups

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