Startups are
inspiring which are rolled on the floor with clear ideas and planning
executions. But as days pass by, most startups have problem too. We bring our
ideas to limelight, then fail, or get bought, or go public for a sparkling
period. But the greatest startup companies are not just ideas they are idea
machines. For example Apple, the desktop computer innovator now mostly makes
innovative electronic gadgets. Amazon sells its e-commerce infrastructure as a
cloud-based service.
1.Idea Machines
To be an idea machine, you need to invest in the machinery to
deliver ideas. To say with, Bill Gates attributes Microsoft’s early success not
to its operating system, but to the distribution of a third of its software
engineers to build tools for the other two thirds. Many wondered back then how
the company could keep aside the time for that. But for the next twenty years,
no one could make software faster. Any company’s genuine innovation does not
lie in its product but in its being. A distinctive approach to hiring and
working, carried forward through a million tiny thoughts of discipline and
strange decisions, which alienates many outsiders, but draws a few in with for
the special, strange intensity, as if it had been made for them alone.
2.Bring About a Change in Staying the Same
Being different is hard. When a company succeeds, the more the
consultants, government officials insist it needs their help to succeed, to
give up its youthful ways, to be transformed, to fit the business-as-usual
conventions of other large companies. They tend to keep innovation in the
R&D lab, keeping in mind that you could make different products without
being different in other ways.
But the best companies become more and more distinctive over time.
They know that to do weird things and they have
to be weird. For any company the first act always generate rich revenues
and save buyers. But as a next step for the company the second act is more
important. Generally this phase is slow. It starts to seem unrelated to the
first, but actually the two are deeply connected. It draws ideas in a much
broader theme, in which we usually don’t have the patience to understand or
explore.
So
when things start to picking up in startup, take your time and slow down to
make your story much bigger. When your business becomes safe, start playing
with it again and try to see the more possible changes. All great plays have
five acts, with are best saved for last, and they are made possible by having everything
that came before.
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