indian business consultant

7 Tips for Developing a “Practice” of Gratitude and Happiness

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">What could gratitude and happiness possibly have to do with success on the job?</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaIb4uHQMWtrXaMir0zGeZIfxA7C6Hx5iubwpGtoMy8SGeh1_3ymjrgFBF2ggTVgiacHMu5ujtCN3gLjyP4qo9MJQ8Ly4ynCWOlc2aAKx48fsxk9mKbSkBcZtbaAzaEzwQqMTCx9BEdhyh/s1600/practise.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaIb4uHQMWtrXaMir0zGeZIfxA7C6Hx5iubwpGtoMy8SGeh1_3ymjrgFBF2ggTVgiacHMu5ujtCN3gLjyP4qo9MJQ8Ly4ynCWOlc2aAKx48fsxk9mKbSkBcZtbaAzaEzwQqMTCx9BEdhyh/s1600/practise.jpg" width="320" /></span></a></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">There is plenty of proof that there are health benefits to feeling grateful and happy. such feelings can reduce stress, boost your immune system, open your mind to new possibilities and make it easier to be kind and creative.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Developing a “practice” of gratitude and happiness can create positive changes personally that can lead to positive changes all throughout a business.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">If you intentionally set out to feel grateful and happy every day, the benefits will ripple both inward and outward, enhancing your well being, and the lives of your co-workers and customers. This translates into a healthier more positive work environment that can lead to increased profits.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Here are seven tips for developing a practice of gratitude and happiness:</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">1) Write a Letter of Gratitude - Identify someone who has made a difference in your life. This could be a mentor, manager, someone in another department, a co-worker from a former job, a customer anyone who has impacted you in a positive way. Then write that person a letter, specifically thanking them for the way they touched your life. It could be that person encouraged you in a career decision, helped you through a difficult time, coached you, taught you new skills, or perhaps saw something in you that no one else did. Send it out or, better yet, deliver it in person and notice how terrific you feel. This works like magic, creating happiness for you and the recipient.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">2) Create a Gratitude Journal – Write in your personal Gratitude Journal before sleep and you’ll have sweet dreams. Write down three good things that happened that day and why. Create a “departmental” Gratitude Journal and you’ll help build a dream team. Keep it in an easily accessible spot in your department, and encourage everyone on your team to write at least one line daily about something for which they’re grateful. This simple exercise in focusing people on something that makes them happy and appreciative gets them to be on the lookout for more of the same. Being focused on what’s positive will have a powerful impact on the way co-workers interact and the way they treat customers as well.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">3) Breathe – Stop what you’re doing and breathe deeply. As you do this, think about something you deeply appreciate, or imagine your heart smiling. Even the busiest person in the world can make time for this powerful mood, altering and stress relieving exercise. Most people don’t realize that the mind can’t tell the difference between that which is real and that which is imagined. If you recall a pleasant and calming scene and breathe deeply and fully into it, your body will relax as if you are there.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">4) Rethink the way you open staff meetings. Before you get down to business, you begin every meeting by having each person in the room share something for which they’re grateful. This inspires creativity, it literally gets everyone on the same wavelength. Every emotion has a vibration, getting everyone on the vibration of appreciation gets the team to the heart of the matter quickly.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">5) Send “Thank You” cards to customers, employees and suppliers. Make sure they’re personal and handwritten whenever possible. Don’t worry if you don’t think you’re a ‘great writer. Simply thanking customers or other stakeholders for their business goes a long way.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">6) Send Thanksgiving gifts instead of traditional holiday presents – With this simple shift of gears, you can really stand out from your competitors.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">7) Genuinely thank employees on a regular basis-If you’re a manager, make it a point to tell each and every employee what it is about them that you’re specifically grateful for. You can focus on a special characteristic you really appreciate, a sense of humor, a can-do attitude or actions they took that made a difference in the company.</span></div>
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7 Tips for Developing a “Practice” of Gratitude and Happiness

What could gratitude and happiness possibly have to do with success on the job? There is plenty of proof that there are health be...

Choose the information based on your need

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Any information is available in split second due to the rapid growth in Information Technology. To add speed to the ready availability of information we also have online search engines, mobile phones, radio, television and newspapers.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">In the Arthashastra, Kautilya says that a person needs to be well-informed. This makes us think why this information is required.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Realizing what is known: Some information we get is already known to us. For example, India winning a cricket match could be direct information via news telecast and morning newspaper. This information has very less value addition.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Cross-checking uncertain information: Certain times the information provided is half-baked. Say the director of a particular company has quit, now this information is uncertain. This has to be cross-checked.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Conflict of information: let us say a situation where a hotel has been publicized as 5 star property by its marketing team while the news is that it is only a 4 star hotel. In this case, the right information can be obtained from the hotel’s management or from the tourism board.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Most information is not correct. They could be gossips, rumours, people’s viewpoints, etc. Most important – all information is not required; we need to take what we require.</span></div>
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Choose the information based on your need

Any information is available in split second due to the rapid growth in Information Technology. To add speed to the ready availability o...

How to Think Differently to Succeed in a Complex World

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwlthh5deU5aTfDtrceGmFV7zndPPHUStFXqUvrmKqu3zayo-TMsurJDEc_hQqanV3iIGhgDElaKhiSKETZDg9958h_jJHhv7vlbBucitelLmN8To_iOIEV2Apz3jTpqN0IbCVv5Vg4bxU/s1600/business+think.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwlthh5deU5aTfDtrceGmFV7zndPPHUStFXqUvrmKqu3zayo-TMsurJDEc_hQqanV3iIGhgDElaKhiSKETZDg9958h_jJHhv7vlbBucitelLmN8To_iOIEV2Apz3jTpqN0IbCVv5Vg4bxU/s1600/business+think.jpg" /></a><span style="font-family: Times, Times New Roman, serif; font-size: large;">Perhaps the biggest problem with a lot of young entrepreneurs is a tendency to think in black-and-white terms when the real world is almost entirely made up of shades of gray.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Virtually all the successful people are multidimensional thinkers who ask a lot of questions and look at things from many points of view before arriving at what is usually the right decision. Any successful business man didn’t all start out that way.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Experience has a way of teaching us just how complex things can be in the real world. And while “keep it simple” is a great mantra, you often have to consider all sorts of factors and look at things from many angles.</span></div>
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How to Think Differently to Succeed in a Complex World

Perhaps the biggest problem with a lot of young entrepreneurs is a tendency to think in black-and-white terms when the real world is almos...

Public Relations – A Must for CEO?

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">One of the Top priorities of a business leader is to network, socialize and maintain great PR (Public Relations), said Peter Drucker, well-known management guru.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhffIXcwyQxQAfXbt8VZxMpDR7RuYYZiNdlnuvorwfnZ-Z3DSjQUBp6um7pXZtjSGOYisN4J57huDW_t19f7JK8wvyPXfSxLgz2kdoDzHqlXhXw22yPTmGKO-b9sqO4GrCYAU0TEC3RifJO/s1600/business+consultant.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: large;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhffIXcwyQxQAfXbt8VZxMpDR7RuYYZiNdlnuvorwfnZ-Z3DSjQUBp6um7pXZtjSGOYisN4J57huDW_t19f7JK8wvyPXfSxLgz2kdoDzHqlXhXw22yPTmGKO-b9sqO4GrCYAU0TEC3RifJO/s1600/business+consultant.jpg" width="320" /></span></a></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Ultimately, Business is all about maintaining good relationships with people who we come across from your clients to shareholders. But it is not simple to build a network; rather it is an art to master.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">For a CEO, not a single day should fall by without meeting atleast one new person. Business conferences, training programmes or one-to-one meetings with important people should be a priority in everyday schedule.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">It’s not going to be worthwhile by only collecting contacts and piling it up. You should learn from their experience and follow-up with each important person. Not only should you think of the benefits that you will be receiving but also the way in which you can serve them.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Think about long term relationship because every contact may not be immediately beneficial. A person who seems small today may become a giant tomorrow. PR requires the understanding of your people, understanding their minds and also understanding various factors that fulfill each person.</span></div>
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Public Relations – A Must for CEO?

One of the Top priorities of a business leader is to network, socialize and maintain great PR (Public Relations), said Peter Drucker, well...

International Marketing

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">The most interesting part in international marketing is adapting marketing product in to a new country and marketing that product to a new audience.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ5ucKYIng4MRGVWfd7stnX5Gikgeh6ns0DFbA0KHOFV3oA6RJQ5fCqeRdbtrGbYjoKA3P4FI9UsL6Ce8YANCLywqanqlfkUzAkoenD9jTCkVCrZvYVKrfiYETI6Isvi3clqMPfNSi0wh4/s1600/international+marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: large;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ5ucKYIng4MRGVWfd7stnX5Gikgeh6ns0DFbA0KHOFV3oA6RJQ5fCqeRdbtrGbYjoKA3P4FI9UsL6Ce8YANCLywqanqlfkUzAkoenD9jTCkVCrZvYVKrfiYETI6Isvi3clqMPfNSi0wh4/s1600/international+marketing.jpg" width="320" /></span></a></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Never translate your marketing communication and website to a new language, it is better to localize and understand the unique qualities of different cultures.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Modify your product with local preferences or if your product remains the same, find a way to communicate with new market. Best example is use different brand names in different countries.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Localization is the best method of adapting a product, service, or marketing content to conform to the language, culture, and legal and technical requirements of a country.</span></div>
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International Marketing

The most interesting part in international marketing is adapting marketing product in to a new country and marketing that product to a n...

Manager - Jack of 4 Trades!

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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Multiple task handling comes in the way of every Leader, Manager and Executive which is inescapable. With every assignment comes along the responsibilities. Also they invite pressure.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">So the question is: how to manage multiple projects and make more profits for the company?</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4wIuEOMgWFqHmtVr8_razhUja8GgE4aAGKTA2Fe3VseGU2LNUFa1VoPitRXPmXwitIutyJHoEB3fJ99yrij9MLAUXEevZJri4GcApRh38I0MXUFP5-wUg0viCzHW7McuX1PMYJm3iUcp9/s1600/management.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: large;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4wIuEOMgWFqHmtVr8_razhUja8GgE4aAGKTA2Fe3VseGU2LNUFa1VoPitRXPmXwitIutyJHoEB3fJ99yrij9MLAUXEevZJri4GcApRh38I0MXUFP5-wUg0viCzHW7McuX1PMYJm3iUcp9/s1600/management.jpg" width="320" /></span></a><span style="font-family: Times, Times New Roman, serif; font-size: large;">Our ancient Business guide – Arthasasthra, gives us an insight.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Initiation of what is not done: Good Managers are the ones who go ahead and start the work instead of waiting for orders. Proactiveness is necessary for you to create your pipeline.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Proceed the commenced work: it is not important how many projects you have started, but how many you have completed. Pressure builds up because of procrastination. This leads to decisions not made on time, work gets piled up like a mountain eventually loosing focus. Obviously you wouldn’t want it!</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Improvise the work in progress: High quality output is what every client or customer expects. That puts your reputation under stake. On continuous improvement one can always expect excellence!</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Excellence in implementation of orders: In order to climb the corporate ladder, one has to learn to delegate the tasks to team members or outsource some activities. This is an art to master to get work done from your team apart from doing your own work.</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">So, you want to see yourself in a great position but relaxed, then try following it. Just like I do!</span></div>
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Manager - Jack of 4 Trades!

Multiple task handling comes in the way of every Leader, Manager and Executive which is inescapable. With every assignment comes along th...

Successful Teamwork

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<span style="font-size: large;"><span style="font-family: Times, Times New Roman, serif;">Always working in a team is better than </span><span style="font-family: Times, 'Times New Roman', serif;">working alone – this is the key while working on projects.</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-SGMrn2Qcu28QleWVi9vMfs36REGyaMoZgnIPW2VSz9DUhyphenhyphenuQBiuG1Gc8tfjtgzkgMxFqxH7jlxTHFQ16k4OkaRFx-8kIfg3Q3K6n-WxqVVP_F06T5RfRB29BFbRXi7eiITRIxC6uqFM9/s1600/teamwork.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: large;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-SGMrn2Qcu28QleWVi9vMfs36REGyaMoZgnIPW2VSz9DUhyphenhyphenuQBiuG1Gc8tfjtgzkgMxFqxH7jlxTHFQ16k4OkaRFx-8kIfg3Q3K6n-WxqVVP_F06T5RfRB29BFbRXi7eiITRIxC6uqFM9/s1600/teamwork.jpg" width="320" /></span></a><span style="font-family: Times, Times New Roman, serif; font-size: large;">A quote from our ancient management book, Arthashastra, says “Let us two build a fort”. One should move from ‘competitive mindset’ to ‘compatibility mindset’. There cannot be a leader unless there is a team and this is an ability to work in teams and also to inspire their teams to work together.</span><br />
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<span style="font-family: Times, Times New Roman, serif;">First step will be discussing the project before you start. Inform your people on the new assignment. Get their suggestions and opinions because it is always better to involve than to inform. This way you can look at the project from different angles.</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;">Direct your team. But at the same time give them their freedom to complete the work in their own way. Most leaders have a major problem in this regard. Try to adapt to change. Be around when your team requires you. Make your team sense their path as well.</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;">Do not forget to enjoy the journey. Have fun while working together. Share the team’s joys and sorrows. When you don’t take breaks and share burdens, it results in stress. You should be avoiding this!</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;">When you succeed – celebrate! In case you lose, get up and keep moving for your next success</span><span style="font-family: Times, 'Times New Roman', serif;">.</span></span></div>
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Successful Teamwork

Always working in a team is better than working alone – this is the key while working on projects. A quote from our ancient manageme...

Intelligence Management

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<span style="font-size: large;">Our management books are all based on traditional and ancient principles which have a lot of depth. This is the reason why they have stood out the test of time. So, how does our Arthashastra makes it so relevant in our modern day business?</span></div>
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<span style="font-size: large;">Arthashastra is a very logical book which is the most striking feature. This logical thinking is very essential in the field of corporate thinking and strategic management consulting.</span></div>
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<span style="font-size: large;">In Arthashastra, it is termed as ‘Aanveekshikee’. It is a very interesting subject, but hardly known to our generation. It says the science of thinking is a mixture of logical, lateral, alternative, analytical and out-of-the-box thinking which combines to make you a good strategist.</span></div>
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<span style="font-size: large;">Once this ability sharpens your intelligence, you will be able to handle higher responsibilities. Always remember that everyone is gifted with some intelligence but hardly knows how to ‘manage’ their intellect. </span></div>
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<span style="font-size: large;">This management can be done effectively when your mind is in a harmonious state. This state can be achieved through meditation, says Arthashastra. Only a selfless leader can serve others properly. He can create persons who will become value based leaders. So can you!</span></div>
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Intelligence Management

Our management books are all based on traditional and ancient principles which have a lot of depth. This is the reason why they have stoo...

Business is a Concoction of Change & Transformation

Business is a Concoction of Change & Transformation

Bringing the spiritual dimension into entrepreneurship is a shift to an entirely new paradigm. The spiritual or soul consciousness presi...

Invest in India

Invest in India

Having a population of 1.5 Million, India can be playground for international entrepreneurs wishing to invest in India. If a busines...

Client + Market = Growth in Business

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<span style="font-family: Times, Times New Roman, serif;">Every leader is expected to ensure the growth of his realm. Like how a King is supposed to demonstrate Statesmanship, care for the interdependence of people, villages, and the kingdom they form together, and the attention each needs for overall growth. The same law can be applied to any institution or organization as well.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2aZhhJbnyaBctJYWOEkWLr2QrlnvB1gEq3wVm-hOeP-hNk3NhOtitUriMmB5W4RQWonGVZsQ5pVuXJQ4-C7E9uAm2W78-P5ZVfIVr1qq-Lqb6lFdUcwhjdtT5b0JouaZ631wv5OppaFVe/s1600/Growth+for+business.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2aZhhJbnyaBctJYWOEkWLr2QrlnvB1gEq3wVm-hOeP-hNk3NhOtitUriMmB5W4RQWonGVZsQ5pVuXJQ4-C7E9uAm2W78-P5ZVfIVr1qq-Lqb6lFdUcwhjdtT5b0JouaZ631wv5OppaFVe/s1600/Growth+for+business.jpg" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv2mb71Z1civ50jzYdaxj9HvX18omzIsQHB8RvxCspQihN4JlO9xtudt7pccrZPbPYM1OqrXf1fcTKQXdCXvWCE31ibCI8JIPs_UsMTwHhI0LpbqxDPP0DiAgcJ-vjEeqOC1vlTJYXdsbj/s1600/graph-chart-up-arrow-600x546.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Times, Times New Roman, serif;"></span></a><span style="font-family: Times, Times New Roman, serif;">Take any company. If yours is a service based company or a product based company, you should meet the needs of the people .It can never survive without its clients or customers. But also the employees and managers who run the organization have to be taken care of to avoid disaster as no one would be willing to cater the needs of the clients.</span></div>
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<span style="font-family: Times, Times New Roman, serif;">A market is a place where potential resides, i.e., in the form of clients and customers. You should be aware of the demand and supply ratio of any market. Your company should focus on this aspect of business. </span></div>
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<span style="font-family: Times, Times New Roman, serif;">Moreover, all markets being dynamic and ever changing, a company’s sales and marketing department will have to be on top of these and also predict the changes to stay ahead of competitors.</span></div>
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<span style="font-family: Times, Times New Roman, serif;">Both people and market form the corporate world. In the absence of either one, then there is no Business. For your company to grow, it has to expand its current markets – Growth Planning. The rule for good marketing strategy is to study individual customers and analyze market issues, based on which you can refine your products and services.</span></div>
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<span style="font-family: Times, Times New Roman, serif;">Now you can understand how to keep your customers happy and in turn increase market making way for your company’s growth at a faster pace.</span></div>
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Client + Market = Growth in Business

Every leader is expected to ensure the growth of his realm. Like how a King is supposed to demonstrate Statesmanship, care for the inter...

Do Spirituality and Entrepreneurial Transformation Picking up the Trend?

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGht2K8hH8gEs5_JfP1PUo6eQYTZTRLAGSrT0waZCQ4Zqx7K1llt_pB4c1SsQREzsQFsOsw1kHnHMhuSDSm6ebKgKHGcr__hiflW0eZs9bIZdX0VawFCq8buntFBeRGpvNyU7uvfUoXCVt/s1600/Management+Consulting.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGht2K8hH8gEs5_JfP1PUo6eQYTZTRLAGSrT0waZCQ4Zqx7K1llt_pB4c1SsQREzsQFsOsw1kHnHMhuSDSm6ebKgKHGcr__hiflW0eZs9bIZdX0VawFCq8buntFBeRGpvNyU7uvfUoXCVt/s1600/Management+Consulting.jpg" width="400" /></a><span style="font-family: Times,"Times New Roman",serif;">Spirituality normally has a connotation with religion. Nowadays, religion plays a smaller role in people’s lives thereby it got adapted as a source of enrichment in many walks of life. This is true in the case of the emerging relationship between spirituality and management</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Defining spirituality as attitudes, behaviors or practices branching from the inner self, makes it possible to be a part of management science. The existence of spirituality as both outwardly - adapting the mind to spiritual concepts; relationship to other lives and the world and inwardly - reflects an inner, transformative process which involves surpassing our habitual state of being, expanding the consciousness and ultimately connecting to the indwelling Divine.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Business leaders have begun to combine the new ideas, visions and attitudes through their expansion of consciousness (gradually, ofcourse) into all levels of their personal and professional life. Transformation in their companies at all levels from processes, people and strategy all the way to values and vision implicit the understanding between matter and spirit.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Shifting their attention to a socio economic DNA requires them to consider the primary question: Need we contribute to society to build the bridge with our inner core?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Companies allocate some funds for charity. Why? (Strikes a nerve somewhere, doesn’t it?)</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Trailed by secondarily should be mainly general business related questions such as: who are we, what are our capabilities, what makes us unique, what is our inherent ability, what is our authenticity, whom do we know, how do we generate economic value and whom do we want to contribute to and part of employing a socio economic DNA implies being in touch with one’s inner core and authenticity and applying that to all areas of one’s work and life.</span></div>
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Do Spirituality and Entrepreneurial Transformation Picking up the Trend?

Spirituality normally has a connotation with religion. Nowadays, religion plays a smaller role in people’s lives thereby it got a...

Overcoming the Fear of Marketing

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<span style="font-family: Times,"Times New Roman",serif;">Today most of the entrepreneurs have a great fear on Marketing. They always seek out marketing companies like us to market their product and expect us to do wonders in Marketing. They trust the marketing companies as a super natural power who can do magic in bringing out potential customers to them. The companies are even ready to pay a lot of money to do marketing. Especially the new start ups who always believe in an overnight growth approaches marketing companies and appoint them to do marketing for them.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">What they fail to remember is that the Marketing Companies are even run by ordinary humans. But also, those ordinary humans think extra ordinarily by implementing a basic knowledge of ‘Common Sense’. Why do today’s young entrepreneurs fail to achieve this basic knowledge of ‘Common Sense’ and how to implement this is what we are about to reveal in this article.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Why do we fear Marketing?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Let us all touch the bottom of our heart and answer this question.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Will I be polite in telling my readers that the basic fear is because we are adamantly ‘Lazy’?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">The answer is always yes. A million other reasons will be given by today’s start ups, but shouldering such an important responsibility to someone else shall not fetch a reasonable answer to them.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">There is a famous saying in Tamil which I have written down in English ‘Marketing is a Dog’s job’!</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Today’s people in higher positions show such an attitude towards the marketing professionals where they are not even ready to hear what the Marketing person was there to present to him. The people’s attitude is in such a way that they fail to look at the product or service what the person in front of him puts up. That may even be required for him. But, eventually he starts searching on a later date for the same product or service where he finds the same person in line!</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">The people’s attitude cannot be changed; this plays a major role in today’s Marketing world.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Secondly, a fear on the product or the concept which they are about to sell.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">What will the end customer think about the product?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Is it really worth selling?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Is it really marketable?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">But, shouldn’t the above questions be answered before we start the business in the first place?</span></div>
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<i><b><span style="font-family: Times,"Times New Roman",serif;">My Best Tip for an efficient Marketing:</span></b></i></div>
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<span style="font-family: Times,"Times New Roman",serif;">Whatever product or service it may be, firstly it is vital to assess who the customer or client is even before we approach him. His basic need for the product or service should be understood by doing a small research.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Try to answer the following questions by yourself in a reasonable way:</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">1. Why should the customer buy from me?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">2. Why should he choose my product over my competitors?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">3. Is the customer capable of paying money to buy the product from me?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">4. Why should he listen to my Marketing talks?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">5. Is my product worth direct selling or thru’ any other means like social media, online adds, etc?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Imagine, if a marketing person enters your office during working hours and try to sell a service or a product, won’t you be irritated?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Will your potential client feel the same?</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Be reasonable, answering the above questions may trigger a basic knowledge on ‘Common sense’ in Marketing.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Happy Marketing!</span></div>
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Overcoming the Fear of Marketing

Today most of the entrepreneurs have a great fear on Marketing. They always seek out marketing companies like us to market their p...

Selecting A New Business Idea!

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Selecting a new business idea is always a complicated task. But, today most of the young start up’s just gather ten different ideas from ten different friends and they just select one out of it because of various reasons.</div>
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I usually start my consulting such budding entrepreneurs with a small story. Let us call our client as Mr. Raj and his best friend as Mr. Ashok. Both of them are very close friends for quite a long time, because of their responsibilities they couldn’t meet for a very long time. Suddenly, today they happen to meet today and both are travelling and enjoying the city talking about their child hood days.</div>
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In the evening, our client Mr. Raj gets a migraine, his friend Mr. Ashok suggests him to take a Saridon tablet which is what he usually takes when he gets a migraine. As per is friends advice our client also takes that tablet and within 20 minutes he is completely relieved. Our client thanks his friend and parts for the day.</div>
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The second day our client is involved in his daily routine chores and suddenly in the evening he gets the same migraine, thinking of yesterday’s events, our client again goes to his friend’s advice and takes a Saridon tablet. As like yesterday he gets completely cured. Our client thanks his friend mentally for his ‘best’ advice and suggestion.</div>
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But, it will only on the third day when he gets the same migraine he would feel the necessity of visiting a doctor who is a medical consultant. When he visits the doctor and says about his migraine, the doctor will not immediately prescribe Sarodon for the patient, instead he may ask a series of questions to understand the severity of the problem and the body condition, later he may prescribe 4 different tablets for 3 times a day out of which Saridon may not be present.</div>
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Can you understand the morale of the story? Yes, each and every person is different; one cannot do another man’s business. Analysis of every person is a tedious job; self realization plays a very important role in this. I always say the Spiritualism and Business are both the same were self realization shall play an important part in it.</div>
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Analysis of one’s own Strength and Weakness shall fetch up the best opportunities for them and also it will teach us the threats beforehand. It is possible only by keeping an open mind and dissolving into nothingness of the universe.</div>
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Selecting A New Business Idea!

Selecting a new business idea is always a complicated task. But, today most of the young start up’s just gather ten different ideas ...

The Link between Business and Spirituality

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<span style="font-family: Times,"Times New Roman",serif;">Business is often looked down upon by spiritualists and businessmen put off spirituality as non-practical entity. Spirituality would be the heart and business would be the legs. This was what the ancient people conceived. Incompleteness comes into existence when an individual or a society is found without both these aspects. </span></div>
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<span style="font-family: Times,"Times New Roman",serif;">Ultimate goal of Business is material comfort and spirituality gives mental and emotional comfort. Ethics and fair practice to business is brought about by Spirituality.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">In the holy triangle of Body, Spirit and Mind; depriving any one comfort means depriving both the comforts. Without taking care of their basic needs, you cannot talk spirituality to the poorest of the poor people. Material support has to be provided to them. There is no spirituality in the world that is devoid of service and service cannot happen if material needs are ignored. Service cannot happen only through the lips. For service to move you need legs.</span></div>
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<span style="font-family: Times,"Times New Roman",serif;">There are flaws in every system. As free enterprise exploits the meager, socialism dampens the individual’s creativity and entrepreneurial spirit. The bridge between socialism and capitalism is brought about by Spirituality. The heart to serve to the capitalists and the spirit to innovate to the socialist is given by the roots of Spirituality.</span></div>
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The Link between Business and Spirituality

Business is often looked down upon by spiritualists and businessmen put off spirituality as non-practical entity. Spirituality...